Mission
To facilitate export readiness, market access, trade promotion, digital commerce, distribution structure and strategic partnerships that create sustainable commercial opportunities worldwide.
About the department
The Trade & Export Development Department, part of the Ministry of Commerce, builds export-ready LoveWorld businesses and opens markets for their products.
Why the department exists
The department’s goal: to promote trade, develop export-ready businesses, and expand market opportunities for LoveWorld products and services locally and internationally.
Mandate
Develop export-ready Strategic Business Organisations (SBOs), facilitate market access, promote Kingdom products and services globally, and establish sustainable distribution and export systems.
Vision
To build a globally competitive Kingdom Trade and Export Ecosystem positioning LoveWorld businesses as trusted international brands and engine room to a self-sustaining Kingdom economy.
Six strategic priorities
The 2026–2028 plan is organised around these six areas of work.
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Export Readiness Development
LERP training, SBO certification, export documentation and compliance.
Export Readiness -
International Market Development
Priority markets, trade missions, exhibitions and buyer-seller matchmaking.
Market Access -
Distribution & Commerce Infrastructure
CDN expansion, warehousing, aggregation centres and distributor onboarding.
Distribution -
Made in LoveWorld Initiative
Global promotion of Kingdom-made products and the Export Catalogue.
Made in LoveWorld -
Trade Intelligence & Research
Market intelligence, export databases, analytics and economic reporting.
Impact & Reports -
Trade Policy Engagement
Monitor trade policy, advise the Ministry and represent it in policy forums.
Network & Agencies
Strategic objectives
The plan sets eleven objectives that turn the goal into work the department is measured on.
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Work with the department
Register for a programme, list your product in the catalogue, or talk to the team about a partnership.